By Erin Jahns
last updated
inBuying Guides
If you were to look into my cabinet of nail polish (yes, I have an entire cabinet dedicated to the stuff), you would see a glossy ensemble of bottles breaking down to roughly the following: 25% Olive & June, 10% OPI, 10% Essie, 5% other, and 50% Zoya.
Even though Zoya isn't as well-known or legendary as other fan-favorite lacquer brands like OPI and Essie, it's been an overwhelming staple inmy at-home manicure game since I was in high school. (Fun fact: The brand has been around since 1986.) Fast-forward10 years, and I'm still collectingits head-turning nail polish colors at an alarming rate—even by beauty-editor standards.
Not only does Zoya have over 400 bold and beautiful hues to decorate your tips with, butit also offersdifferent brush sizesfor your bottles (so handy) and infinite collections with a mesmerizing range of glitter, shimmer, and textures. (Not to mentionit makes one of the least-toxic formulations on the market thanks toits10-free ingredient standards.) Since, as we mentioned, there isa lot—aka 400-plus bottles—of ground to cover when shopping the brand, we're sharing 30 of the most popular hues just below. Keep scrolling for all of Zoya's best-selling nail polish options!
Alicia
Zoya
Nail Polish in Alicia
This isn't your average metallic silver nail polish. The best-selling holographic shade will make your fingertips look even more fluttery thanks to the ever-so-subtle hints of gold.
Mia
Zoya
Nail Polish in Mia
If ballet-slipper pink is your polish MO, you'll love this soft dusty mauve boasting a glossy cream finish. It's now unavailable at most online retailers, but you can still snap it up on Zoya's website.
Brighton
Zoya
Nail Polish in Brighton
Think of this peppy shade as your favorite nude 2.0. Despite the shimmery finish, it's surprisingly full-coverage, which we love. You'll only need one or two coats.
Carmen
Zoya
Nail Polish in Carmen
For all of you classic-red-nail-polish lovers, this red-hot best-selling shade from Zoya is for you. Surging with Old Hollywood glamour, it'sa "bright, clean, medium true-red in a glossy creme finish," according to the brand's website.
Aurora
Zoya
Nail Polish in Aurora
Glitter fiends, beware. This high-wattage purple polish is not for the faint of heart. Described as a "medium sugarplum purple," it boasts a potent concentration of micro-fine diamond holographic glitter.
Merida
Zoya
Nail Polish in Merida
Like a shimmering, rain-slicked evergreen forest for your fingers, this high-demand shade is lush, holographic, and super-pigmented after just two coats.
McKenna
Zoya
Nail Polish in McKenna
A pretty pearlescent natural that's one part pink, one part creamy almond.
Bela
Zoya
Nail Polish in Bela
Ballet Slippers by Essie could be one of the most beloved nail polish colors of all time, and this dreamy shade from Zoya would be its elegant equivalent. You can wear it alone as a soft pink sheer, or you can add it to your French-manicure arsenal.
Godiva PixieDust
Zoya
PixieDust Nail Polish in Godiva
This best-of-the-best nail polish from Zoya belongs to the brand's textured sparkle collection called PixieDust. Consider it a sugar-frosted nude.
Courtney
Zoya
Nail Polish in Courtney
A moodier take on a classic red, this is a full-coverage shade of crimson the brand describes as a "deep red beet" hue.
Isa
Zoya
Nail Polish in Isa
I'm biased, but Isa is one of my favorites from Zoya. (I'm fanatical about anything purple.) A rich, royal blue–purple, it boasts the most benign metallic pearl finish for a little flash of something extra.
Joni
Zoya
Nail Polish in Joni
Not quite pink, not quite purple, this is a juicy shade of dusty plum that looks stunning on your tips.
Rue
Zoya
Nail Polish in Rue
Everyone needs a classic hue this like this in their polish arsenal. It's a beloved naturalcolor from the brand, full-coverage in payoff, and a pillowy blush cream. Think of it as the color you can wear over and over again and never get sick of.
Madeline
Zoya
Nail Polish in Madeline
Madeline is another great neutral option—Zoya describes this ever-popular shade as a "full-coverage, muted rose cream."
Lola
Zoya
Nail Polish in Lola
How eye-catching is this striking shade of fuchsia? The subtle twist of blue-violet duo-chrome shimmer intensifies the fiery shade that much further.
Dakota
Zoya
Nail Polish in Dakota
A rich dark cherry, Dakota is a fall and winter staple.
Kelly
Zoya
Nail Polish in Kelly
Kelly meets anyone halfway who may be looking for a cool-toned middle ground between dramatic black and opaque white. Essentially, it's the perfect shade of gray.
Dove
Zoya
Nail Polish in Dove
Looking for something a hint lighter? This best-selling Zoya nail polish called Dove does its name justice—it's your quintessential dove gray with a luxe, glossy-cream finish.
Leia
Zoya
Nail Polish in Leia
Fittingly, Leia is an an-out-of-this-world beautiful addition to your polish collection. Galactically inspired, this nail polish color is a sheer, opalescent number brimming with pretty white with flecks of fuchsia, green, and gold.
Rumor
Zoya
Nail Polish in Rumor
Rumor has it that this is one of the absolute best shades to invest in for fall. (Sorry, I couldn't resist.) According to the brand, it's a full-coverage mauve-taupe color that imparts a touch of subtle shimmer.
Jordan
Zoya
Nail Polish in Jordan
Not ready to think about fall and winter yet? Try Jordan, a vibrant blossom of petal pink.
Rachael
Zoya
Nail Polish in Rachael
Dark and brooding, this shade of wine is the perfect pick for anyone who prioritizes deep and vampy nail polish shades.
Blu
Zoya
Nail Polish in Blue
We're obsessed with a great, light-wash denim here at WWW, and this shade called Blu serves the same vibe up in the dreamiest way for nails. It's incredibly flattering, and it just so happens to be one of our favorite pastel hues for spring and summer or even icy winter.
Cosmo Magical PixieDust
Zoya
Magical PixieDust Nail Polish in Cosmo
Another home run from Zoya's best-selling textured PixieDust collection, this mesmerizing nail polish color is a crystal-coated silver sprinkled with larger particles of mega hex iridescent glitter. (It's like you're wearing shooting stars on your nails.)
Jack
Zoya
Nail Polish in Jack
Meet Jack—Zoya's fan-favorite nude-cream reminiscent of a frothy capp.
Beth
Zoya
Nail Polish in Beth
Take it from someone who owns upward of 200 nail polish bottles (hey, I'm not proud), Beth, simply put, is one of the most stunning nail polish colors on the market. I repaint my nails with this metallic champagne over and over any time of the year.
Sonja
Zoya
Nail Polish in Sonja
Is it coral? Red? Pink? Think of Sonja as the perfect fusion of every shade of flattering crimson. It also just screams summer.
Tara
Zoya
Nail Polish in Tara
Tara is one of the most satisfying colors—a velvety-smooth plum shade that's the perfect hybrid between red and purple.
Olivera
Zoya
Nail Polish in Olivera
We'd buy this best-selling Zoya nail color based on its enchanting name alone. Then again, the metallic medley of indigo, green, and purple is just as captivating.
Sailor
Zoya
Nail Polish in Sailor
Last but not least, another personal favorite, Sailor. It's the prettiest in-between shade if you're debating between gray, navy, or black, and the finish is wonderfully creamy and glossy.
Up next:And Now, the 20 Best-Selling OPI Nail Colors of All Time—That You Can Still Buy
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Erin Jahns
Beauty Director
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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