Google news, analysis, trends, tactics and how-to guides from Search Engine Land (2024)

Dig deeper: Dig deeper into Google: A guide to Google: Origins, history and key moments in search What Is SEO – Search Engine Optimization? What is PPC – Pay-Per-Click marketing? Google Ads rolls out new design to all markets on Aug. 30 Google to struggling sites: Focus on your audience, content quality Google Search Console Performance report adds merchant listings to images report 5 reasons why your content isn’t working and how to create helpful content Google wants to rank Google Ads API v17 released with new features, changes Google launches Accelerate with Google resource hub for advertisers Google Ads launches Brand Recommendations powered by AI How the Google leak confirms the significance of author and publisher entities in SEO Generative AI’s role in shaping the future of advertising Google sued by publishers over alleged pirate textbook promotion Google Ads inviting some advertisers to join Advisors Community Google must face $17 billion UK ad tech lawsuit 5 ways advertisers can prepare for Google’s AI Overviews Google AI Overviews visibility drops, only shows for 15% of queries 4 Performance Max segmentation strategies and how to leverage them Google’s link reporting tool is now fixed Google won’t index sites that do not work on mobile devices after July 5 How to extract GBP review insights to boost local SEO visibility Google to honor new privacy laws and user opt-outs Google restores News and Discover after widespread disruption Lead gen vs. ecommerce: How to tailor your PPC strategies for success Google explains how it is improving its AI Overviews Google adds opt-in for Video Enhancements for ads Unpacking Google’s massive search documentation leak Google Search Console link report may be broken today 4 ways to check your website’s Google consent mode setup Google Search Console reporting error for product snippets How to create and configure custom dimensions in GA4 A guide to ad variations in Google Ads Google Business Profile chat and call history going away HUGE Google Search document leak reveals inner workings of ranking algorithm Your guide to Google Analytics 4 attribution Google testing blue visit button for search result snippets Google Analytics GA4 shows real-time users in the last 5 minutes Google AI Overviews, clicks and traffic impact: Unraveling the mystery Advertisers react to ‘underwhelming’ Google Marketing Live 2024 Google is testing special snippet treatment for Reddit search results The myth of manufacturing author E-E-A-T How to use the new customer acquisition goal in Google Ads Google Marketing Live 2024: Everything you need to know